Building A Record Label Around Ideals

In Wednesday’s Indie Label’s class we were discussing basic business plan elements and I got onto my soapbox about how a record company should stand for something more, needs to, no has to, stand for more than just exploiting masters. A lot of today’s label’s do.

They call it ‘branding’ but even in these crazy time an indie label can / should aim to build loyalty with their buyers. All these articles and books are aimed at how a musician can build a fan base (they only need 1,000 True Fans, Permission Marketing and so on (will post those later), but all those rules apply to labels. Build loyalty with the consumer, they will trust the label’s taste and choice and give each artist a listen / a chance.

And then stand for something, be known as the label that puts out great music and supports cleaning up the environment, talking to their consumers (great customer service), etc.

I ran across this presentation and article from Umair Haque about how / why businesses with positive ideals are / will be successful in the future. I have a small issue with some of the examples he gives, he acknowledges some of the shortfalls of the example of Nike, Walmart, etc but then shrugs it off, but the concepts are on target



Umair Haque @ Daytona Sessions vol. 2 – Constructive Capitalism from Daytona Sessions on Vimeo.

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One Response to Building A Record Label Around Ideals

  1. Greg Sieme says:

    Hi my name is Greg Sieme and I work for Equal Vision Records. I just stumbled on your blog. Very awesome (and thanks for the shout-out in your header paragraph)!

    This sounds like a great class at MTSU and it’s cool you guys have a platform to talk about things like this. I love that you’re trying to spread the “1000 True Fans” and “Permission Marketing” ideas. You need to have a relevant, interested audience that is anticipating your communication to have any lasting impact at all.

    If there’s anything we can do to help you along the way, please reach out!

    Greg Sieme
    greg.sieme[at]equalvision.com
    http://www.equalvision.com

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