by Katie Wilkins
History: Scott Borchetta and Big Machine Records
Growing up, Scott Borchetta always had a love for music. Listening to the various styles of music and developing an appreciation for the art, Scott took those diverse influences and started playing the music himself. In 1981, He moved to Nashville taking what he learned back home with him and devoted himself to the music business side of the industry. His father had an independent promotion company, Scott worked his way up starting from the mailroom straight to the power players. He knew what the people wanted and quickly became one of the top radio promotions go-to-guy over the last decade. After he worked as an executive for DreamWorks Records going beyond what he was capable of achieving. Today, as the President/ CEO, Scott Borchetta runs the Independent Big Machine Label Group, which includes Big Machine Records (founded in 2005), The Valory Music Co. (founded in 2007) and Republic Nashville (a partnership with Universal Republic founded in 2009 with Jimmy Harnen).
Big Machine has made very clever decisions to help them at the top of their game including their use of Bandbox widget. Brian Peterson stated, “We continue to receive positive feedback from the independent artist community, but more unexpected is the growing interest in Bandbox from record labels, large and small.” It not only brought bandbox’s popularity out, but also gave the growth of Big Machine’s marketable strategies a plus. The number one thing that makes Big Machine more successful then any other independent label is their distribution by Universal Music. In 2010, Big Machine was named Country Label of the Year by Country Air check Magazine/Powered by USA Today for two consecutive years. Still hitting it strong after 5 years and winning multiple GRAMMY, CMA, ACM, American Music Awards, CMT Music Awards, Teen Choice Awards, MTV Video Music Award and People’s Choice Award as well as Brit Award and JUNO Award nominations, Big Machine has gotten another #1 under their belt but this time, The Indy 500.
In their first year, Jack Ingram’s “Wherever You Are” scored Big Machine its first #1 single.
They also placed five singles in the Top Country 30, received a nomination for Record Label of the Year, and placed all three of the label’s three new artist releases in the Top 10 Most-Played New Artists of 2006. Big Machine Records was Billboard’s #1 Top Country Album of 2009 making it the highest-selling record label group on Music Row. In the past 4 years, Big Machine’s artists have received 6 CMA, 6 AMA, 4 ACM, 4 CMT, 3 Teen Choice, 1 MTV Video Music, and 13 Grammy and 5 People’s Choice Nomination Awards. This is a big success for such a small independent label company. For their 6 years in the business Big Machine has done something that no other independent record company has achieved in such a short period of time.
Taylor Swift is one of Big Machine’s most signature artists and has achieved much success. She’s one many awards with CMA, AP, AMA’s and the list goes on and on. With many successes with her career her top success is the reigning AP Entertainer of the Year. Her repeated success continues to grow.
Fearless – Country Music Association, Academy of Country Music and American Music Awards’ 2009 Country Album of the Year, “Love Story” became the first ever Country crossover single to hit #1 on the Billboard and USA Today Top 40 airplay charts, “You Belong With Me,” repeated the same feat.
Speak Now—debuted number on US Billboard 200 chart, All 14 songs charted on Billboard Hot 100.
written by Katie Wilkins